![]() ![]() So I can commission some printing from the UK to suppliers in New Zealand and Japan stating that background colour will be Honeysuckle Pantone 18-2120 and I will get the same colour from both printers. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colours match without direct contact with one another. In the print world there is the Pantone Color Matching System (PMS) that is largely a standardized colour reproduction system. One thing you have to make clear to a client is that where colour is concerned what they see is not necessarily what everyone else gets. Notice I say their taste you might hate it BUT they are the client so they are right. On the Explore tab there are hundreds of colour swatches that you could ask your client to have look through and choose one they like or one that’s close to what they like that you can fine tune to their taste. ![]() The free tool that I use is Adobe Color CC. This will give you a starting point in looking at a tool for selecting colours there is an option to look at colour combinations if you are starting from scratch and some design tools include the same sort of “swatches”. So what do we do when we are trying to choose the colour scheme for a site? It depends whether the client has anything that already promotes his “brand” for example a logo on their truck, their store front or a business card. I mean guys have less than ten names for colours girls have hundreds. Now it is a general rule of thumb that guys are just not as good with colours as the girls are (there are exceptions both ways). This got me thinking about colour schemes. Often the customer is always right – even when they are wrong. As a designer you are often between a rock and a hard place you can build what you think is a beautiful website and the client hates it or you build a website you think is terrible and client will loves it. Some would say that the colour scheme was somewhat bland but the subject matter of the site meant that an “In your face” colour scheme would have been inappropriate. I was part of a discussion the other day where someone’s site design was called into question and part of that was the colour scheme. ![]()
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